How Habit Burger Turned Race Day Into a 9% Sales Lift
RunReach helped Habit Burger activate with local runners across 10+ locations — driving 15M+ impressions and turning race participants into paying customers.
"Working with RunReach has been a great experience for our field marketing team. The race sponsorship program helped us drive real, measurable results — we saw sales swings of over 28% with strong transaction growth. Beyond the numbers, RunReach made it easy to turn race day sponsorships into actual in-store traffic, with an over 15% coupon redemption rate across our races. It's rare to find a partner that can prove ROI this clearly, and we're excited to keep expanding the program."
Reach active "Rad Dads" and drive store traffic.
Habit Burger, a national QSR burger chain, partnered with RunReach to activate with "Rad Dads" audiences and drive awareness and foot traffic to 10+ locations across four states (Arizona, New Jersey, Virginia, Maryland).
The target was clear: achieve a 10%+ redemption rate on distributed Char Tickets, sponsor at least six races, and reach 6,000+ attendees overall (1,500+ per location).
A fully turnkey campaign execution.
RunReach ran a comprehensive, localized strategy handling all logistics end-to-end:
- Coupon Distribution: Char Tickets handed to every race participant.
- Brand Visibility: 2x prominent branded event signs per location.
- Digital Integration: Sponsored emails and digital promotions directly to runners.
- On-Site Engagement: Branded merch distribution, plus tabling and drink-station activations.
- Packet Pickups: Hosted packet pick-ups directly at Habit locations, driving hundreds of runners in-store before race day.
- Organic Amplification: "Beat the Bun" activation generating social buzz.
Real-world momentum matching digital accountability.
The campaign successfully moved runners off the course and into local stores. Packet Pickups converted pre-race foot traffic into hundreds of in-store visits, proving the race-day-to-store-visit pipeline is highly effective.
Across Touchpoints
Redemption Rate
At Locations
Watch how Habit Burger turned "Beat the Bun" into a viral, race-day moment.
An interactive on-course challenge organically amplified across community social media.
Campaign Snapshot At-a-Glance
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